C-Suite Expertise
Deployed Alongside Your Team
Fractional Operating Leadership — for brands building the infrastructure that growth requires.
Most emerging restaurant brands don’t need a full-time COO. What they need is someone who has
done this work — at Panera, at Potbelly, at Jimmy John’s — and can show up inside their operation, not
above it, to build what’s actually missing.
That’s what Fractional Operating Leadership is. Bill Holleman works alongside your team as your
operating partner — embedded in the business, working within the 5 Phases framework to diagnose
what’s fragile, build what’s missing, and put the right people and systems in place to hold it.
What We Build Together
Every engagement is different, but the work always lives inside the 5 Phases framework — a clear diagnostic and build sequence that tells us where a brand is strong, where it’s fragile, and what to build first. Work is sequenced into focused waves of 4–5 active initiatives so progress is visible and nothing gets lost.
Strategy
- A written strategic plan w team alignment
- Unit-level financial model
- Defined growth pathway and resources
People & Leadership
- Organizational structure & role clarity
- Culture, hiring & HR infrastructure
- Training & coaching systems
Operating Systems
- Operations manual
- Financial systems
- Full technology stack
Guest & Revenue
- Service standards 7 guest experience design
- Menu, pricing & digital strategy
- Marketing, loyalty, and local market position
Scale & Growth
- Unit growth strategy
- NRO process
- Revenue channels & franchise readiness
The Advantages Are Real
A fractional engagement isn’t a compromise — it’s the smartest way to access senior leadership at the exact moment you need it, structured around your growth stage and budget.
Access to proven expertise immediately.
No six-month search. No onboarding lag. We know the restaurant business from the inside out and can contribute from day one.
Right-sized for where you are.
You get the senior experience of someone who has opened hundreds of units — without a salary and benefits package built for a 200-location chain.
Focused on outcomes, not office politics.
Fractional leaders bring an outside perspective, clear accountability, and no distractions. Every hour is tied to a specific goal.
Scales with you.
Engagement scope adjusts as your needs evolve. More intensive during a launch or system build, lighter during steady operation.
Real Work. Real Engagement.
This isn’t a strategy binder delivered and forgotten. We embed in your operation, work alongside your team, and drive measurable outcomes.
Fractional COO/Director of Operations
C-suite caliber guidance on your biggest operational and growth decisions — at a fraction of the cost of a full-time hire. We plug in where leadership is missing and get to work immediately.
LMS Building & Training
Turnover costs 50–60% of an employee’s annual salary — and weak training is the root cause. We build custom LMS platforms and role-specific learning paths that onboard faster, reduce churn, and deliver consistent performance
Franchise Brand Structure
Build the operational foundation that turns your concept into a franchise system. Legal documents don’t create franchises — proven, repeatable systems do. We build those systems.
Store Performance Management
Identify the gaps that are costing you money and consistency. We set measurable targets, build accountability systems, and drive execution improvements across all your locations.
Lets Talk About Where You’re Stuck
A free consultation starts with an honest conversation about your operation — where it is today and what it needs to grow.
